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Blue Ginger has been selling exclusively designed resort wear in Hawaii for over 30 years with seven stores on four islands. Their island-inspired fabrics are made into many styles of clothing for the whole family.
Given that many of Blue Ginger's first-time customers are vacationers, the owners were interested in promoting their online sales via digital communications to make their newest fashions accessible and keep their remote customers
informed and active.
Bodnar Design was engaged to help in this endeavor. Since BDC's involvement in 2015, web sales are up and Bodnar Design is now collaborating on the company's new web site.