quick-turn digital ads+copy, BlueGinger.com branding
Blue Ginger has been selling exclusively designed resort wear in Hawaii for over 30 years with seven stores on four islands. Their island-inspired fabrics are made into many styles of clothing for the whole family.
Given that many of Blue Ginger's first-time customers are vacationers, the owners were interested in promoting their online sales via digital communications to make their newest fashions accessible and keep their remote customers
informed and active. Bodnar Design was engaged to help in this endeavor by establishing the design and creating the messaging for all email ads and web site home page splashes.
Since BDC's involvement in 2015, web sales have increased year over year. Due to this success, Bodnar Design was invited to collaborate on updated branding for BlueGinger.com, and is continually involved in its ongoing evolution.