Boutique co-working space in Chicago – mission, creative direction, branding
Husband and wife team owners, known for saving Chicago properties from the wrecking ball (she's an architect, he's in finance) discovered a warehouse space with an incredible skylit, bow-truss ceiling that they dreamed could be an ideal co-working space. As entrepreneurs they wanted to have their own work space outside of the home, one that could be filled with a network of others "dreamers" like themselves who enjoy camaraderie, inspiration, and fellowship as they work. The very idea of fellowship became the basis of the name "fellowshop" with a double meaning, as the space will partially house a contractor's workshop, for use by a established partner tenant.
The Bauhaus-style font used for the identity was perfect for the mid-century bend on the interior architecture, furnishings and color palette. It's pieces and parts make for great pattern opportunities, and give an overall welcoming and lively feel.
(Stay tuned, more images coming soon.)