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CITIBANK

Advertising | Signage | Print | Digital 

Bodnar Design was contracted by Havas Chicago to work on advertising for Citibank's end-of-year mortgage and home equity promotional interest rates.


Citibank typically used stock photography in their advertising, so this wintery, all-graphic solution to promote "freshly fallen rates" for new a home or home improvement was a striking departure for them.

Copywriting by Hilary Haselton.