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A strong identity system is more than a logo – it's about how your logo, colors, typography, art and copy intertwine to build your image and convey your message.
Whether it's your new business vision or something you need to refresh, we delight in developing brand identities –
it's the basis of what we do.
In order to get it right, we spend time in discovery mode, learning about your aspirations, your industry, your market, your space and your approach. Creative strategy follows, then design.
PRINT, PACKAGING, SIGNS, SPACES
We are experts at bringing your brand to life. From 2D to 3D,
we flex between pieces you hold, flip through, open or unfold, to signage and large format graphics that distinguish your spaces.
We work on any material thinkable or in any space imaginable. Routinely, we attend press OKs to ensure color and quality, and oversee all environmental installs to perfect spec.
In addition, our deep pool of fabrication resources can make anything happen, and thus, the sky's the limit.
Our brand-defining work also encompasses a client's digital needs. For complete web sites, whether info-only or e-commerce, we collaborate with our partner development firm to ensure a cohesive brand experience that works seamlessly on any device.
For shorter-term digital needs such as art for e-blasts, ads, or social media images, we work quickly and creatively in copy and imagery, delivering the media to your exact specifications.
Collaborating on creative strategy, conducting visual research, assembling inspiration boards, constructing creative briefs, designing identities, directing content and voice, managing creative people and processes, creating color and type palettes, performing visual audits, hosting brand workshops, brainstorming through roadblocks, art-directing photo shoots, overseeing fabrication, defining/documenting brand standards...
and last but not least, celebrating when it all works.
"Design is the process of going from an existing condition to a preferred one."