Ideas to Identity Systems, Printwork, Packaging, Signs, Spaces & Digital Design
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As our business expanded, it was clear that we needed help establishing a new business brand. Well grounded in sound business strategy, Bodnar Design began the process by gathering background information and performing competitive research. Paula's initial designs were artistic and intuitive resulting in the perfect logo for our business.
Raul Porto, CEO, Porto's Bakery & Cafe
A strong identity system is more than a logo – it's how your logo, colors, typography, art and copy intertwine to build your image and engage your audience.
Whether it's your new business vision or something you need to refresh, we delight in developing brand identities – it's the basis of what we do.
In order to get it right, we spend time in discovery mode, learning about your aspirations, your industry, your market, your space and your approach. Creative strategy follows, then design.
PRINT, PACKAGING, SIGNS, SPACES
We are experts at bringing your brand to life. From 2D to 3D, we flex between pieces you hold/unfold, flip through or click through, to signage and large format graphics that distinguish your spaces.
We work on any material thinkable or in any space imaginable. Routinely, we attend press OKs to ensure color and quality, and oversee all environmental installs to perfect spec.
In addition, our deep pool of fabrication resources can make anything happen, and thus, the sky's the limit.
Our brand-defining work also encompasses a client's digital needs. For shorter-term digital marketing campaigns such as e-blasts, banner ads, or social media content, we work quickly and creatively in copy and imagery, delivering the media to exact specifications.
For complete web sites, whether info-only or e-commerce, we collaborate with our partner development firm to ensure a cohesive brand experience that works seamlessly on any device.
Collaborating on creative strategy, conducting visual research, assembling inspiration boards, constructing creative briefs, designing identities, directing content and voice, managing creative people and processes, creating color and type palettes, performing visual audits, hosting brand workshops, brainstorming through roadblocks, art-directing photo shoots, overseeing fabrication, defining/documenting brand standards...
and last but not least, celebrating when it all works.
"Design is the process of going from an existing condition to a preferred one."